Art Direction / Campaign Strategy / Writing / Video Production / Graphic Design
Girl Scouts of Western Washington was given a $100,000 donation to help girls participate in Girl Scouts. However, when the donor asked for a guarantee that the money wouldn’t be used to help transgender girls, the money was returned. In order to make that money back, we decided to launch an IndieGoGo campaign.
Under a tight deadline, I scripted and created the campaign video along with all of the branding and graphics that went with the campaign. On the morning of the launch, the campaign went viral appearing on The Today Show, Amy Phoehler's Smart Girls, Seattle Metropotlitan Magazine, The Washington Post, Huffington Post, BBC, CNN, Buzzfeed, and Upworthy.
The campaign trippled goal in one day.